So, you wanna be able to identify traffic from Google My Business when you’re looking at your stats in Google Analytics. But you also happen to be using Yext. And, of course, Yext appends a parameter (y_source) to your URL in order to be able to track the traffic not only from your Google My Business listing but from all other sites in the Yext network, as well.
Google Analytics
Google Analytics: Get Back ISP, Service Provider, and Network Domain
In Google Analytics, you used to be able to see the “service provider” and “network domain” (also referred to as …
Google Analytics: Filter Facebook Ads Bot Traffic from Irvine, CA
Got Facebook Ads traffic coming from Irvine, California? Chances are you’re being hit by a bot. Here’s how to exclude that traffic from Analytics.